Moulin Rouge lettering: refused
This first trial was an adaptation from the façade of the Moulin Rouge.
In 2009, I was asked by a design agency to work for a day, to help them to win a competition. Few months after, I have learnt that the competition was lost and later, Brand New published the results. Does the new accepted logotype is a good one? its another story already debated at Brand New.
Façade, Moulin Rouge, Pigalle, Paris: by karola jackson.
Its clear that in 8 hours, when you’ve got only letterforms to play with, the first thing who came to mind is to bring back the original signs used on the famous Moulin Rouge. So, my objective was to emulate the light from theses signs but in black and white. Another aspect was the show itself with all the lights, dancers and so on, a mixture between Montmartre, Paris nights, Cancan, Pigalle with a touch of Las Vegas for the neon atmosphere. Enjoy…
update Armin Vit posted a Quipsologies about it.
5 Commentaires "Moulin Rouge lettering: refused"
Your designs are much better that what is currently on the website and could have easily been tweaked to accommodate any concerns the client had in order to meet their goals and or requirements.
Unfortunately, with a contest format, there’s no back and forth between the client and designer. You just drop your entry into a ‘black hole’ and hope for the best.
Nice work.
Andrew E. Clark — 419 days ago
Thanks for your comment Andrew! Nice.
j f p — 416 days ago
Incroyable à quel point votre travail est à propos et élégamment réalisé… Et à quel point ce qu’on trouve sur le site est minable, vulgaire et bancal! C’est saisissant! Adieu Toulouse, bonjour Disney!
J’aime vraiment la première mouture: les lettres sont très joliment et finement retracées et interprétées… cela confirme ce que je pense de plus en plus: quand une base est bonne, il faut l’extraire et la peaufiner et non pas réinventer le solfège à chaque fois. Vivement que les équipes marketing le comprennent!
Laure Schaufelberger — 415 days ago
Chère Laure,
Merci pour vos commentaires. Je crois que nous sommes d’accord sur le point princiapl:
Mais uniquement si cette marque est chargée d’histoire, ce n’est pas toujours le cas. Pour ce projet Moulin Rouge, le brief initial ne prévoyait pas cette idée d’employer les lettrages des enseignes, mais cela ma paraissait être une évidence. L‘équipe de l’agence de design pour laquelle j’ai travaillé l’a compris bien entendu, mais je ne suis pas certain que le client a compris la même chose? Impossible à savoir en fait.
j f p — 415 days ago
Very, very beautiful work. That first option is just begging to be turned into a typeface. Maybe with chromatics, like the H&FJ “Shades” typefaces.
Spencer Cross — 415 days ago