Not always

Not everybody like Parisine Plus as headline face selected by Pentagram for the recent redesign of How magazine.

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Others subject… on same website, a very good article on Roger Black. He is very good when he say:

The Boston Globe had a beautiful typeface called Madison that was originally their staple typeface, that [famed typographer] Matthew Carter had redrawn for them. Nobody else in the Unites States—or maybe in the world—used it. It was distinctive, very Boston for some reason, very apropos to the history of the Globe, to the whole thing. And then, for some reason, a new editor came in and cleared that out and put in Miller, which is a very fine typeface that Matthew Carter did, but sadly, it’s used by everyone in the world. It’s all over the place, particularly under the name Georgia.

jfp le 10.02.05 — cat. — tags

4 Commentaires "Not always"

  1. I’m curious to know what “stylish” font that writer would have chosen for How. “Timeless” and “classic” are two attributes I would seek in a font for a design publication. I suppose it all boils down to opinion.
    Addison Hall — Feb 10, 17:13
  2. Perhaps the author has fallen for the typical US rhetoric that everything French is “wimpy,” and that Americana offers a distinctly more masculine impression? A sort of “freedom fries” approach to typography.

    Interesting to note is that Gotham, his proposed alternative, was commissioned by GQ, who were looking for a “masculine” face”… not that I would put H&FJ in the same camp as the above-mentioned, misplaced rhetoric, though.

    Indeed, one of the reasons the blog author cites for using Gotham is its “patriotic” inclusion in the new WTC site. Against such an argument, how could one possibly support a face named “Parisine” ;)
    Dan Reynolds — Feb 11, 22:48
  3. “her proposed alternatives”… not “his proposed alternatives”

    apologies to the author for the oversight!
    Dan Reynolds — Feb 11, 23:01
  4. I think the fact that HOW uses your Parisine shows that the boys/girls at Pentagram understand what it means to create an ownable presence for a magazine. It makes no sense to make a quick reach for the obvious when it is so much more interesting to hunt for the sublime.

    (BTW I love Gotham. I licensed it before it was officially up on the site. I use it all of the time. But it is used everywhere right now.)
    Miss Tiffany — Apr 21, 00:58